TM POZHIVA began its journey in 2023, during the full-scale invasion. Due to forced relocation from the Donetsk region to the Ternopil region, we started from scratch — with responsibility, faith, and a clear understanding of why we create freeze-dried instant food under the POZHIVA brand.
The first year was dedicated to in-depth research.The team underwent consultations with nutrition experts, worked with specialized professionals, and conducted laboratory testing of the products. All processes — from recipe development to production — were built in full compliance with Ukrainian legislation, ensuring a safe and high-quality product.
The idea for the brand was born from a personal story. The owner’s brother, a military sergeant, was looking for a solution for his unit — to ensure well-balanced, home-style nutrition at combat positions and make meal preparation easier.
. This led to the goal of creating ready-made meals that are healthy, nutritious and convenient to use.
After registering the brand and receiving a grant for equipment, we launched production. The first products were dried vegetables and later the assortment expanded to include first and main courses, vegan options, and ready meals for travel, all produced using freeze-drying technology. This method preserves the taste, nutritional value, and structure of the ingredients.
In 2025, we began adding spices to our dishes that we grow ourselves in our own backyard, making our meals even tastier and more home-style.
Today, we manufacture our products in the town of Shumsk, create jobs for internally displaced women, support local production, and control quality at every stage, including laboratory testing.
Instant meals from POZHIVA mean high quality, no preservatives, healthy, fast, and delicious — just like homemade food.
The cooking process video
Cooking instructions